If you are scheduled to be a vendor at La Plaza de Futbol at American Dream on Sunday July 19, 2026 -The World Cup Final (Argentina vs Spain), please note that this is a MetLife Stadium Game Day, and there are different parking procedures; with a few changes to help maximize vendor opportunity throughout the day.
Parking:
All vendors should arrive before 10:00 AM and park in Parking Lots B/C.
When you arrive at the entrance, simply tell the parking attendant that "I am here for the mall." You will be charged the regular $6.50 parking fee. You will not need a ticket to exit, as all parking gates will be open when you leave.
From Parking Lots B/C, vendors can take the elevators directly into American Dream and access all levels. All vendors will be on Level 3. There are absolutely no vendor opportunities on any other level because this is the final match.
All booths will be on both sides of the fountain at Jurana's Restaurant. American Dream will do it's best to generate additional traffic to Level 3.
Booth Location:
Vendors are assigned to Level 3, Court A, across from the jumbo screen where the vendor's videos and logos are displayed in a 15 minute loop. The video will continue to play throughout the day until the pre-game begins.
Please report to Level 3 near Jarana Restaurant when you arrive, and La Plaza staff will direct you to your assigned location. Since we will all be there before opening, once set up, you can tour the facility if you wish. We expect traffic to begin around 11:30am.
Only one vendor has been assigned outside of the mall, and they are aware of the process.
Game Day Schedule:
Sunday's match begins at 3:00 PM.
Based on previous Game Days, we have observed the following traffic pattern:
Around 11:00 AM: Fans begin arriving at American Dream.
Approximately 2:00–2:15 PM: Most fans leave for MetLife Stadium.
Around 6:30 PM: The match concludes, and thousands of fans typically return to American Dream.
If your schedule permits, remaining open into the evening may provide another strong opportunity for customer traffic.
La Plaza staff will be at American Dream beginning at 9:30 AM to assist with setup and answer any questions.
Everything else remains the same:
Restrooms are available on each level.
Vendor storage remains in Court A, Level 3.
The vendor video featuring your business name or logo will continue playing on the Level 3 screen.
Vendors continue to have access to the full 12-hour operating window for the day.
Questions can be directed to the La Plaza lead, Gus Peneranda via email.
